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From left to right:
Seven Steps to Success: Served as ghostwriter on a business book published under the founder/president’s name. Developed presentation materials and speaking proposals, gaining speaking engagements at the Specialty Coffee Association of America’s annual conference and Coffeefest, a leading expo for the specialty coffee trade. Also click on the Knight-Ridder column that provides an endorsement of the book!
CrimsonCup Media Pick-ups: More than 40 media placements in one year. Included Ad Age, Entrepreneur, Fresh Cup, Tea & Coffee Trade Journal, Specialty Coffee Retailer, Detroit News, Columbus Dispatch.
From left to right:
Seven Steps to Success: Served as ghostwriter on a business book published under the founder/president’s name. Developed presentation materials and speaking proposals, gaining speaking engagements at the Specialty Coffee Association of America’s annual conference and Coffeefest, a leading expo for the specialty coffee trade. Also click on the Knight-Ridder column that provides an endorsement of the book!
CrimsonCup Media Pick-ups: More than 40 media placements in one year. Included Ad Age, Entrepreneur, Fresh Cup, Tea & Coffee Trade Journal, Specialty Coffee Retailer, Detroit News, Columbus Dispatch.
From left to right:
Launched a proprietary drink mix used in frozen coffee beverages, which now encompasses 65% of a store’s beverage mix, or $139,750 in yearly revenue.
Tested free drink a $25 gift card purchase. Within four weeks, retailer’s gift card sales increased 389%, going from an average of $15.03/day to $58.46/day in sales. Average daily sales increased 10.1%.
Launched a catering program to increase carry out sales by 15%.
Launched a proprietary drink mix used in frozen coffee beverages, which now encompasses 65% of a store’s beverage mix, or $139,750 in yearly revenue.
Tested free drink a $25 gift card purchase. Within four weeks, retailer’s gift card sales increased 389%, going from an average of $15.03/day to $58.46/day in sales. Average daily sales increased 10.1%.
Launched a catering program to increase carry out sales by 15%.
CrimsonCup Community Update: Copywriter and designer of a monthy publication distributed to 500+ businesses across the country.
